Lynette Pettinicchi is the owner and powerhouse behind the health, wellness, medical, and fitness public relations and digital marketing firm, Mint & Honey, Co (formerly Lynette Nicole PR, LLC, est 2016). With over a decade of experience in the consumer lifestyle industry, she has executed PR and digital marketing strategies for global, national, regional and local clients, including countless product and service launches, and an abundance of collaborations and partnerships.

 

In the industry, she’s known for being a forward-thinker and is always showcasing how to develop successful campaigns and events with limited resources and budget. She is a firm believer in developing personal connections and pivoting strategies. She’s not afraid to take risks or go against the grain. Lynette isn’t afraid to learn new skills to stay competitive in the market.

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Notable names she's worked with include Robert De Niro, Dr. Oz, Daymond John, Tony Horton, Dr. Darria Long Gillespie, bai, Cake Boss Cafe, Body By Simone, Rise Nation, Om Mushrooms, XO Marshmallow, Raoul's, Neurohacker, SleepScore Labs, and many more.

 

A lover of science and fitness, Lynette started her own fitness blog in 2012, received her nutrition certification through Keri Glassman’s Nutritious Life in 2015, and in 2016 completed her Pilates training with CORE Pilates NYC. Her experience, knowledge and contacts in those categories expand beyond public relations and digital marketing allowing her to help grow varying aspects of clients businesses.

 

​Lynette is the go-to for small businesses and start-ups looking for a public relations professional to work with.

 

In 2019, she launched the B2B networking series, Pilates and PR. Pilates and PR is designed for editors, freelancers, influencers, and publicists to workout, de-stress, learn about new products, reconnect with old colleagues and make new connections. Outlets previously hosted include TODAY, SHAPE, NBC's BETTER, Food Network, Glamour, BuzzFeed, The Spruce, House Beautiful, InStyle, and PopSugar. 

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Aside from Mint & Honey, Co. and teaching Pilates, Lynette is a runner who has completed the NYC, Berlin, and Chicago Marathons, and the founder of Hellgate Pilates. She also mentors young entrepreneurs through the organization, NFTE.